We recently worked with Hayley from Hayley Jayne Designs, Hayley was using an online fashion site to sell her flower girl, and bridesmaid outfits all handmade bespoke dresses. She mentioned sales was down and asked if we could improve the images as they are the first point of sale on the site.
After taking a look at the site and then having a further chat about the look and feel for the images, we came up with a few ideas and introduced “Flossy” the latest member of Hayley’s team, a 3ft high mannequin, perfect size for the dresses we needed to shoot.
When it come to showing the world what you’re good at, it is best to show everyone in a slightly different way to how everyone else is doing it. We decided not to go for white backdrop but an expensive rich looking “dark Cordovan”….ok ok its brown but brown doesn’t sound as classy
On the afternoon of the shoot Hayley was onsite to dress Flossy and to give input in to the shoot. Shooting the images is not what takes up the time; it’s all the preparation before each shoot making sure the garments are as perfect as they can be. We shot each dress from all different angles and close up of special details each of the dresses had.
The 3 hour shoot flew by, and after a little tweaking the images were ready to download that evening.
Since going live with the new images interest in the same dresses has improved over 55% in the first week! We are looking forward to working with Hayley again soon shooting all her new designs coming up in the pipeline. You can view and purchase items from Hayley Jayne Designs from the following site. ETSY : Hayley Jayne Designs

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Visit our commercial pages and contact us for more details. DK Capture Commercial






